The store manager
in the omnichannel era

Improve your skills as a Store Manager

Resources: 16
Hours: 2 h 20 min
Languages: ITA/ENG

A path to learn how to maximise the performance of your Store

Being a Store Manager means being able to translate a brand’s messages within a Store, enhancing the product with the help of the team and always focusing on the customer’s needs. Basically, it means ensuring the Store functions properly by leveraging all the skills needed to ensure maximum profitability

Improve and refine your skills as a Store Manager!

With this Learning Path you can:


Cards – Can you identify?
Initial Test

Reflect on your goals and skills. No one can assess yourself better than you!

Training Pills

Being a store manager the challenges of a developing role

9 multimedia objects

  • Omnichannel – developments in the store manager’s role
  • The store manager’s role
  • The store manager’s four hats
  • Customer experience at the store
  • The store model: smile
  • The store model: take care
  • The store model: offer
  • The store model: resolve
  • The store model: enhance

The store manager’s toolkit in the omnichannel era

4 multimedia training pills

  • The main kpis to manage store performance
  • Visual merchandising
  • Omnicustomer: a customer-specific sales techniques
  • People management: the 5 pillars of store team management


Other resources

3 introductory videos by gabriella valentinotti, hr senior advisor & retail training expert

Final test

Have you learned all the contents of this learningPath? Test yourself and gain the badge.

This Learning Path is part of the Skilla Library.

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